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Every Building on Ginza Street
Ginza Kaiwai/Ginza Haccho

Item date(s): 1954

Edward (Ed) Ruscha  - (parody of)
Kimura Shohachi  - (author)
Yoshikazu Suzuki  - (photographed by)


Pages: unpaged
Size: 188mm


Place publication: Tokyo, Japan
Publisher: Toho-Shuppan Publishing

Additional notes:
Hiroshige (Contribution). Binding: Hardcover. Japanese text (beginning at back cover).

This information taken from the internet: (some not referring to this item which is only Volume 2 - i.e. the Ruscha /Sunset Strip precursor.

Hardcover. First Edition. First Printing. 364 pages. Fine in Fine dust jacket. Landmark double-volume book on subject. More than a rare photography book find, "Ginza Kaiwai/Ginza Haccho" is one of the great collectible book discoveries of our time. The first and only edition. Published in a very small and limited first print run in this unique format only. The limitation is not known. There is no ISBN. The book is now very rare. An austerely elegant production by Toho-Shuppan: Boxed Set consisting of two volumes, both of which are encased in the publisher's original cardboard box.

Volume One, "Ginza Kaiwai", is a book-length account on the world-famous Tokyo district. The text by Kimura Shohachi is exquisitely interspersed with "ukiyo-e" woodblock print reproductions by Hiroshige, black-and-white photographs by Yoshikatsu Kanno, maps, and reproductions of original drawings. Publisher's original promotional leaflet laid-in. Publisher's original rice-paper-wrapped slipcase with pictorial labels pasted in front and on the spine. In publisher's original rice-paper DJ, as issued.

Volume Two, "Ginza Haccho", consists of Yoshikazu Suzuki's breathtakingly beautiful photographic re-construction of Ginza in an accordion foldout format, a marvel of publishing ingenuity: Two continuous plates present Every Building On Ginza Street, one across the top, the other across the bottom, with text in the center. The accordion is encased in pale green hard boards with red titles in front. Without DJ, as issued. Presents the precursor of Ed Ruscha's "Every Building On The Sunset Strip" (1966), in the finest, most pristine, and unrestored set we have ever found. "Ginza Kaiwai/Ginza Haccho" is first of all, two books, both of them realized to the superior standards that one has come to expect of Japanese publishing. Second, the concept and realization of "Ginza Haccho" is the same as Ed Ruscha's most celebrated Artist Book, except that the former precedes the latter by thirteen years. Calling "Ginza Haccho" the "Japanese Every Building On The Sunset Strip", as some commentators have done, is wrong and racist because the appellation suggests that "Ginza Haccho" followed rather than preceded Ruscha. Whether Ruscha was aware of "Ginza Haccho" or not is irrelevant. Yoshikazu Suzuki did it first, brilliantly so, and just as important, its precedence does not in any way diminish Ed Ruscha's achievement. A "must-have" title for photography and Artist Book collectors. As collectors realize the importance of "Ginza Kaiwai/Ginza Haccho" in the history of modern book-making, its value will increase exponentially. A very rare copy thus. One of the most valuable books of our time.

See also the article "Precedented Photography" by David Campany. First published in "Aperture" #206, Spring 2012.

Exhibition notes:
Exhibition: ‘Celebrating one hundred years: The rise and development of the artists book over the last 100 years.’

Jack Ginsberg Centre for Book Arts, Johannesburg.

April 1st, 2022, to June 3rd 2022.

Ref: GB/14618









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